A Picture Is Worth A Thousand Words

The act of creating images, diagrams, or animations to get a message across has been an effective way to communicate both abstract and concrete ideas since the dawn of man. Visualization is an indispensable tool for marketing communications professionals, especially when there are large amounts of data that the intended audience needs to absorb quickly.

This video, from Ben Klasky, does a great job of conveying the reach and impact of the non profit sector in a compelling way. (Non profits play a significant role in the economy - US non profits alone generate upwards of $1 trillion every year). It's aptly called Know Your Sector and really is worth the 3:40 it'll take you to watch it; especially if you work for a non profit, volunteer your time, or donate money to one, which, according to Ben's statistics, is many of us. The bibliography of the sources he used to create the piece can be found on his website.

Natalie Zensius is a marketing communications strategist with experience in both the for-profit and non-profit sectors. Learn more about Natalie at http:www.linkedin.com/in/nzensius.

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