This is a GREAT use of newsjacking for a nonprofit. The meme comes from a cat shelter, Community Concern for Cats, looking to get more cats adopted. They used Counselor to President Trump Kellyanne Conway's claim that there are no lies, just "alternative facts", to further their cause. Well-played.
Natalie Zensius is a marketing communications strategist with experience in both the for-profit and non-profit sectors.
Learn more at http:www.linkedin.com/in/nzensius.