What is this blog about and why are you writing it?
Ostensibly I started this blog to comment on and discusses marketing communications best practices and trends. It also provides a place for me to assist my network and colleagues by sharing practical advice, resources and tactical work products I've come across or created.

As with all blogs, it's an ever-evolving work in progress. The topics I cover vary each week, but the areas I will typically focus on are: Corporate Communications, Marketing Communications Strategy, Brand Strategy, Product Design, Social Media, Change Management and Culture, Leadership, Customer Relations and Experience, Community Management, Measurement, Strategy and Planning, PR, Advertising, Copywriting, Brand Development, Crisis Management, Integrated Marketing, Traditional Media, Mobile Marketing, Experience Design, Customer Experience, Operations, Business Planning, Business Management, Fundraising, Non-Profit Operations and Business Planning, Vendor and Project Management, Publishing, Outsourcing, Copywriting, Graphic Design.

Why is your blog about impacting the bottom line and doing good? Do I have to choose, or can I have both?
I don’t see these things as being mutually exclusive. Having worked in both the for-profit and non-profit sectors I've observed a few things: Non-profits need to have strong business practices and to be mindful of the bottom line; for-profit companies can learn from the passion that drives the social sector to accomplish inspiring things, often with scant resources.

While for-profit companies may not have a strong explicit social mission they are often extremely fun and dynamic places to work. Non-profits may not have all of the resources of the corporate world but they have an uncanny ability to connect the everyday work to people’s sense of purpose. Both of these things are good for customers; in the end, both sectors are capable of high levels of innovation that allow us to do good in the world–and be financially sustainable while doing so. 

What is your professional background and what do you do?
For full details, click on my bio page or take a look at my profile on LinkedIn.

I do a number of things:

Strategic marketing and communications development/execution integrating latest trends in social media for any size organization and budget, company and product brand strategy, strategic/operations planning, client relationship management, vendor and project management, engaging writing/editing that is message appropriate/audience aligned, public speaking, business/budget development and event planning.

Where can I see samples of your work?
Henry Domke interviewed me several times on various topics for his blog, Healthcare Fine Art, which discusses current issues about the use of art in healthcare.
What the Heck is EDAC?
A conversation about the EDAC (Evidence-Based Design and Accreditation) program.
What the Heck is a Webinar?
A discussion on webinars and The Center for Health Design's webinar series. 
The Future of Design: Virtual Reality
I answered questions about Second Life and the implications it had for healthcare design.

Where can I see samples of published articles you've written or co-written?
Here are some samples of recently published articles:
Evidence-Based Design – A Reality Check.  Healthcare Design, Vol. 10, No. 1.
A Pebble Payoff.  Healthcare Design, Vol. 9, No. 11.
In Healthcare Design, You Can't Bury Your Mistakes And You Certainly CAN'T Plant Vines! Healthcare  Design, Vol. 9, No. 7.
Pebbles Aim for Hospitals that are Cleaner, Greener, and Safer. Healthcare Design, Vol. 9, No. 4.
The Architects’ Point of View. Healthcare Design, Vol. 9, No.3.
Palomar Pomerado Health Uses Second Life to Explore the Hospital of the Future. Healthcare Design, Vol. 9, No. 2.
ER One: An Interview with Barbara J. Heulet, AAHID, FASID, IIDA. Healthcare Design, Vol. 8, No. 6.
Dublin Methodist Hospital: Evidence-Based Design at Work. Healthcare Design, Vol. 8, No. 2.
The Pebble Project Defined. Healthcare Design, Vol. 8, No. 1. 

Do you write research papers? Here's an example of two research papers I was a coauthor on:

TECHsexUSA: Youth Reproductive Health in the Digital Age. Boyar, R, Levine, D, Zensius, N. (2011). TECHsex USA: Youth Sexuality and Reproductive Health in the Digital Age. Oakland, CA: ISIS, Inc.
Download this paper.

A Decision-Maker’s Guide to Healthcare Design Research in Evidence-Based Design.
Liebow, E., Joseph, A., Tregear, S., Williams, J., Keller, A., Taylor, E., Quan, X., Peterson, J., Zensius, N. and Fahsholz, C. (2009). Prepared by Battelle Centers for Public Health Research and Evaluation under Contract HHSP233200800001. Agency for Healthcare Research and Quality (AHRQ) Publication No. 10. 

What's the best way to reach you?
Skype: 925.963.1694 or nzensius
Twitter: @nzensius
LinkedIn: http/www/
Email: natalie at

Your accent is a little funny, where were you born?
I was born in Liverpool, England. I lived in London for a while before emigrating to the United States, first living in the northeast, then settling in California. I absorbed every accent I met along the way.

You worked in the movie business? Do you meet [insert famous person name here]?
No, but I did get to work on some cool stop motion animation and special effects projects. And yes, working in the movies is just as much fun as you think it would be.

You were lost in the snow and had to spend the night in a snow cave? How did you get rescued?
That's a long story. You can read the beginnings of it here. When we get to know each other better, I'll fill you in on how it ends.