It’s always been true that success in business is predicated
on one’s ability to build enduring relationships. And people’s reputations have always followed
(or preceded) them. But now, as the walls between our personal and professional
lives continue to crumble due to social media, we’re still connected online
socially to people we no longer work with, which makes relationship and
reputation management an ongoing concern.
It’s not only easy to trace a person’s path and network of
relationships online, it’s even easier to draw conclusions about whether to recommend
someone do business with them from how they conduct themselves there.
Take note of people’s behavior online, because according to
a recent study, it's very likely consistent with who they
are offline.
Natalie Zensius is a marketing communications strategist with experience in both the for-profit and non-profit sectors. Learn more about Natalie at http:www.linkedin.com/in/nzensius.
