tag:blogger.com,1999:blog-2569147733035572532.comments2019-01-18T16:35:01.689-08:00Natalie Zensius: Marketing Communications Strategynzensiushttp://www.blogger.com/profile/02568301009334604502noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-2569147733035572532.post-32806505643838622492013-03-04T15:22:18.445-08:002013-03-04T15:22:18.445-08:00Great, helpful guidelines! We're using these ...Great, helpful guidelines! We're using these to inform our start-up food co-op in Southern California. Take care! Anonymoushttps://www.blogger.com/profile/09596673389334625471noreply@blogger.comtag:blogger.com,1999:blog-2569147733035572532.post-74012549055981892882012-08-08T16:20:25.419-07:002012-08-08T16:20:25.419-07:00Marta, I agree that anyone has the potential to be...Marta, I agree that anyone has the potential to be facile with social media tools if they possess the attributes you describe. <br /><br />When the tools are being used to accomplish business objectives however, it's critical to understand consumer behavior and what sort of forces are at work in the marketplace that can influence that behavior, in order to develop the most effective strategy for employing the tools. It gets back to the "why" versus the "what" in my post.<br /><br />Knowing to what end the tools are being used for comes with training and experience, something that can only be acquired over time. Young people have a steep learning curve as they are just entering the workforce. Similarly, someone changing careers to marketing would face the same learning curve, regardless of their age.nzensiushttps://www.blogger.com/profile/02568301009334604502noreply@blogger.comtag:blogger.com,1999:blog-2569147733035572532.post-36175819840793882802012-07-26T17:00:41.661-07:002012-07-26T17:00:41.661-07:00Your analogy linking networking/cocktail party and...Your analogy linking networking/cocktail party and behavior on social media is very apt!<br /><br />And it's why anyone can be great at social media, no matter their age. It's about being an interesting conversationalist, good listener and actually getting to know who you're talking with.Martanoreply@blogger.comtag:blogger.com,1999:blog-2569147733035572532.post-2735259937651318262010-12-02T12:23:50.856-08:002010-12-02T12:23:50.856-08:00Thanks Lauren.
As I get the blog more establishe...Thanks Lauren. <br /><br />As I get the blog more established I'm definitely going to start doing some testing to see what's working.<br /><br />I think you raise a good point about personal brand. I'm guessing most people start their blogs (myself included) with little thought to what visual assets they want to use as part of their brand strategy. I did a quick search online and found little written about developing brand guidelines for personal blogs.<br /><br />This, by Ron Ashenkas, is interesting but it's talking about personal brand conceptually rather than how it's expressed visually. Still an interesting read though:<br />http://blogs.hbr.org/ashkenas/2010/01/define-your-personal-brand-wit.html<br /><br />You've given me an idea for another blog post now, thanks!nzensiushttps://www.blogger.com/profile/02568301009334604502noreply@blogger.comtag:blogger.com,1999:blog-2569147733035572532.post-85172733473732158392010-12-02T12:14:37.183-08:002010-12-02T12:14:37.183-08:00Bob, you raise some really good points that I thin...Bob, you raise some really good points that I think non profit marketers are increasingly having to grapple with as they struggle to help their organizations become more networked. <br /><br />Non profits need to focus first and foremost on continually being relevant to their target audience, then figure out if they are ready to make the paradigm shift required to use social media to drive change.<br /><br />Jumo is a tool that many will jump on, because it's there, but it still wont translate to anything meaningful for lots of non profits unless "being" social, as opposed to "doing" social is in their organizational DNA.nzensiushttps://www.blogger.com/profile/02568301009334604502noreply@blogger.comtag:blogger.com,1999:blog-2569147733035572532.post-28168045632210154832010-11-30T13:37:03.550-08:002010-11-30T13:37:03.550-08:00it's a good idea, however the problems with al...it's a good idea, however the problems with all of these sites: <br /><br />1. more fragmentation of digital users lives.<br /><br />2. there is a critical mass to organized do-gooding. seriously.<br /><br />3. just because a bunch of people who care are in the same space (digital or real) doesn't mean anything is actually going to happen. I think jumo is a little late to the party, but it seems like they might find a niche in helping organizations find more followers and will be able to track followers as well<br /><br />4. reeks of conspicuous authenticity, I have the save the seals badge, oh really? well I've got the vegan lesbian pro choice tote bag!<br /><br />5. these "caring networks" are gathering just as much info about you as the ones that don't care and they make money selling the data on what you care about <br /><br />6. fatigue<br /><br />7. HLWIL (how long will it last). even if the money is there to keep it alive, there will be competing products and integration of the same ideas into existing products. twitter for certain will take cause and action and fund raising within the community a lot more seriously right around the next presidential election.<br /><br />if I can jumo as an app within facebook fine... otherwise it's just one more part time club to be in and manage an identity in. <br /><br />Like many people, I decide what I'm giving my money and time to each year, I put it in my budget and everything else is just noise to me. It's not that I don't care, I'm already doing my part so to avoid seriously depleting my time and energy reserves, I do what I can in my little slice and I'm done.<br /><br />on top of that we do mandatory volunteer work as part of our jobs here AND we all work extra hours on pro bono work as well...bob downoreply@blogger.comtag:blogger.com,1999:blog-2569147733035572532.post-46396611808409562272010-11-24T18:25:04.327-08:002010-11-24T18:25:04.327-08:00Natalie, you did it right. Whether or not to use p...Natalie, you did it right. Whether or not to use photos should be evaluated as part of your site's strategy and your brand--it's not a hard and fast rule.<br /><br />Sometimes images are useful, adding the right dramatic touch, perking curiosity, or illustrating the main point.<br /><br />Sometimes images are a detrimental distraction, particularly if they're chosen without careful consideration. It's better to have no image than one that is off brand or off message.<br /><br />You could run some testing on whether adding photos increase things like the number of people that read your content, the length of time they linger, or if they comment.Lauren Girardinhttp://www.lightboxcollaborative.comnoreply@blogger.com