May The Burning Bridges Light Your Way

It’s always been true that success in business is predicated on one’s ability to build enduring relationships.  And people’s reputations have always followed (or preceded) them. But now, as the walls between our personal and professional lives continue to crumble due to social media, we’re still connected online socially to people we no longer work with, which makes relationship and reputation management an ongoing concern.

It’s not only easy to trace a person’s path and network of relationships online, it’s even easier to draw conclusions about whether to recommend someone do business with them from how they conduct themselves there.

Take note of people’s behavior online, because according to a recent study, it's very likely consistent with who they are offline.

Natalie Zensius is a marketing communications strategist with experience in both the for-profit and non-profit sectors. Learn more about Natalie at

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